EM 775 Marketing Strategies

This Blog has been created as a forum for Milwaukee School of Engineering, Rader School of Business students to comment on various issues related to the subject matter of our class. The class, "Marketing Strategies" is an elective class in the graduate management program. The views expressed are those of the students individually and not of the professor or the university.

Wednesday, February 14, 2007

Blu Ray and HD DVD

The debate continues.... Blu Ray or HD-DVD?

Frank H has suggested that we take a look at this article that states that the "The underlying encryption on both the Blu-ray and HD DVD high-def disc formats has been cracked".

Encryption Cracked

What will this do, if anything to the adoption rate of the technologies? Will it accelerate the penetration of the new formats? Will it hurt or help the consumer?

GAW

4 Comments:

Anonymous Anonymous said...

Not really understanding the technology aspect of this article, I find it facsinating that people would want to try to "crack" the code. It does not seem feasible to load 15-50GB per movie onto a pc. I believe the movie industry will have to adjust their marketing scheme and instead of fighting the hackers, maybe they should find a way to work with them.

Given this, I think it may slow down the adoption of both formats as people may stop and say why pay this price for something not so special. They now realize the encryption for both is basically the same. On the flip side, it may cause the developers to lower the price faster and in this regard, it helps the consumer.

Lastly, it could cause a whole new way to bring these movies to consumers - maybe more internet and digital friendly.

Brian

4:29 PM  
Anonymous Anonymous said...

You had to know that something labeled as encrypted actually draws an audience of technical people who would take this as a challenge to crack. With the format of this content being high-def and the massive file size of 15-50GB for downloads, it’s not realistic to think many would patiently wait for the download or have such ample disc storage to create a library. Yes, the cost of drive storage continues to decrease, but these files are too large for the average consumer. I think what we have here is a technical accomplishment of breaking a code but no true volume of interest from the average consumer. The original Napster not only exposed people to the freedom of downloading music content, but also the legality and potential fines involved. Many prefer to obtain their content legally. On another note, if the production studios would release content at prices that the masses would pay for, it starts to remove the interest in downloading pirated content. I don’t see any lines forming at Best Buy for the HD DVD or Blue-Ray players.

D. Wilson

12:52 PM  
Anonymous Anonymous said...

It was probably just a matter of time before the encryption technology was cracked. This is nothing new for the home entertainment industry. People have been able to make illegal copies going all the way back to VHS and Beta.

The difference is that today it is much easier to distribute the illegal copies. I don’t think the fact that the encryption has been cracked will not have a large impact on the adoption rate or market penetration. The main advantage of both of these technologies is the improved image on HD TVs. Most of the market isn’t quite ready to have a computer hooked to their TVs just to watch bootlegged videos. The consumer will have to pay the price for whatever enforcement the studios choose to do. From this point of view it will hurt the consumer.

Tim

6:13 PM  
Anonymous Anonymous said...

;juo;gy;fify

6:33 PM  

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