This Blog has been created as a forum for Milwaukee School of Engineering, Rader School of Business students to comment on various issues related to the subject matter of our class. The class, "Marketing Strategies" is an elective class in the graduate management program. The views expressed are those of the students individually and not of the professor or the university.
As we continue to discuss multiple media and mediums for advertising and marketing communication, Frank H from our class has suggested this article:
Labels: Digital TV
posted by Gene A. Wright @ 2:07 PM
This Blog has been created as a forum for Milwaukee School of Engineering, Rader School of Business students to comment on various issues related to the subject matter of our class. The class, "Marketing Strategies" is an elective class in the graduate management program. The views expressed are those of the students individually and not of the professor or the university.
3 Comments:
I think advertisers will focus more in the digital and cable market. I also believe there will come a day when "free tv" will not be free. Some sort of special tuner will be required to "tune down" the signal.
This is really an evolution in communication, not good or bad, just progress. Amazing where tv started from to where it is today.
When analog over the air TV goes off the air in 2009 it will be a historic event. Analog TV has to be one of the most widely accepted standards in communication history. The same TV made today would have worked 40 years ago.
By 2009 most of the market will either be on cable or they will have digital ready TVs. It will be the lower income segments that will see the biggest impact.
I think it will be a positive change overall. Old technology will always be replaced by new at some point. The new digital technology is much better than the technology that it replaces. This will open up opportunities for advertisers and manufacturers.
Tim
Most of us will admit that television is far from the most important thing in our lives, but we spend a fair amount of time and money on multiple TV’s and source content from either cable or a dish subscription. Home entertainment centers with a full audio/video equipment setup, complete with Dolby surround and multiple speakers with subwoofer provide a true movie theater experience within the comforts of home. Many people like having large television screens to experience sports and movies in a way that is exciting and fun, and they are not afraid to spend thousands of dollars in the process.
Technology changes and will need updating over time. Using home computers as an example, hardware and software become obsolete as new versions or technologies are introduced and you need to replace it to keep up with new releases of related items. I don’t know anyone running DOS or Windows 95 on their PC’s, even though they technically still work. Somehow most people will evolve and update when they need or want to.
I think the change from analog to digital TV content will be exciting for those who embrace the new technical advantages, and fairly transparent for those who truly don’t care.
D. Wilson
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