Mader's German Restaurant Launches Beer Stein Site
The world famous Mader's German restaurant has launched another e-commerce website to sell German Beer Steins that have been previously available in their restaurant.
The site www.madersbeersteins.com shares a common brand with their other website for selling Authentic German Hummels. The other site uses its "Brand Name" Mader's in the URL as well.
The site is German Beer Steins linked here.
What do you think of this brand extension?
What do you think should be included in their database?
Gene A. Wright
posted by Gene A. Wright @ 8:43 AM
1 Comments:
Gene: I think the beer steins are a terrific brand extension for Maders. It only makes sense to have something so clearly German linked with a restaurant of similar heritage.
However, I wanted to make a point related to the Super Bowl steins. Seeing that the Super Bowl is a annual event and that the design is done well in advance of the game, might Maders publicize the steins as soon as the logo is published? Maybe on version with just the Lombardi trophy or one with just specific teams who have one? Just a few random thoughts. Also, they might consider working with the NFL Hall of Fame in Canton, Ohio.
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