Welcome to Marketing Strategies

This Blog will be used to discuss issues related to Integrated Direct Marketing Strategies and Business to Business Marketing in general. The postings will be used to spur discussion related to our classroom topics. Everyone is welcome to comment to the postings. Only those postings that are thoughtful and serious will be published.

We will be using a book for this class. The text, "Business to Business Marketing - Creating a Community of Customers" by Victor L. Hunter and David Tietyen has a great outline and wonderful content related to this subject.

The issues posted will not necessarily follow the outline of the text or the class syllabus. Where possible, they will be used to illustrate or apply an important concept related to the subject.

Anyone wishing to understand the base subject matter of our discussions need only review the Table of Contents of the text.

Engage and Enjoy.

Gene A. Wright
MSOE